In order to further enhance the innovation capability of enterprise product design and deepen the cooperation between schools, enterprises, and research institutions, our company recently invited Professor Zhang and Professor Qiu from the School of Mechanical and Electrical Engineering at Xi'an Engineering University to visit and guide us, and carry out a special training on "Industrial Product Appearance Design". The company's design and R&D team and related business backbones participated in this training and had in-depth exchanges on industry trends and innovative practices.

At the training session, Professor Zhang systematically elaborated on the core concepts of product appearance design from the perspectives of industrial design development trends, user demand analysis, and the balance between aesthetics and functionality; Professor Qiu shared the application experience of new materials and processes in practical design based on classic cases at home and abroad, and put forward optimization suggestions according to the characteristics of our company's products. The lectures of the two professors have both theoretical and practical guidance significance, providing profound inspiration for the trainees.

Our General Manager and Technical Director, Mr. Guo, stated after the meeting, "This training not only broadened the team's design vision, but also helped us to streamline the methodology of innovative design. The valuable experience of the experts will directly assist our company's products in enhancing their differentiation advantages in market competition

This exchange activity is one of the important measures taken by the company to promote industry university research cooperation. In the future, our company will engage in deeper cooperation with the Industrial Design major of Xi'an Engineering University in talent cultivation, technology research and development, project incubation, and other aspects, jointly exploring innovative breakthroughs in the field of industrial design and promoting high-quality development of the industry.